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  • Developing a Performance Strategy: Jimmy Brown, Ph.D.

Developing a Performance Strategy: Jimmy Brown, Ph.D.

  • July 08, 2014
  • 11:30 AM - 1:00 PM
  • Bethel University, 5885 Ridgeway Circle #100, Memphis (near Poplar and I-240)


  • As an added benefit to your ASTD Memphis membership, you get the lowest rate available for our professional development events.
  • We always welcome those who are interested in training and development. Feel free to register as many guest as you like. Every guest must complete the contact information form.
  • Reserved for the lucky winners of our monthly drawing

Developing a Performance Strategy

Performance is a summary term used to describe a set of behaviors and the outcome(s) those behaviors are intended to produce.To properly develop human capital assets and drive performance, organizations must clearly understand the behaviors and processes that are contributing to or impede those objectives and outcomes. Unfortunately most organizations’ performance management efforts (e.g., training programs) are mostly guesswork and happenstance. And far too often the unmanaged efforts don’t produce the desired results.

The Performance Strategy process is a managed methodology for helping organizations understand where to focus their human capital development and performance improvement energies. It allows organizations to prioritize their human capital development budgets by clearly identifying where they will get the most bang for their buck. We do this through four phases —

  1. Defining business objectives, and identifying what performance outcomes matter
  2. Documenting current processes that drive those critical outcomes (e.g., SIPOC process mapping and documentation)
  3. Collecting data from top performers to determine what they are doing differently than the rest of the organization
  4. Developing clear and actionable human capital strategies (e.g., recruitment, training, coaching) to bring the rest of the organization up to the top performers level

What You Will Learn

By the end of this session, participants will have a clear understanding of —

  • The major steps in the Performance Strategy development process
  • The kinds of data that feed into a Performance Strategy
  • The kinds of actionable recommendations that are included in a Performance Strategy

About the Speaker

Jimmy Brown, Ph.D., is a senior consulting executive with 18 years experience delivering practical strategies for business performance improvement. He is also the founder of the J Brown Group, a management consultancy focused on human capital, business strategy, and organizational development solutions. Prior to founding J Brown Group, Dr. Brown held senior-level consulting positions at marquee firms such as Booz Allen Hamilton, Accenture, and Hewlett-Packard. In these roles, Dr. Brown has worked across several industries sectors including healthcare (provider, payer, and bio-pharma), retail, high-tech, manufacturing, energy and Federal government (civilian and DoD). He is regularly sought out for his insights on how to apply cutting-edge theory to solve real-world business challenges.

Dr. Brown is a frequent speaker and author on topics such as strategic planning and change management. He has presented at major conferences such as the American Society for Training and Development, and the Academy of Management. His most recent books include Journey Management: Unleashing the Strategic Power of Change, and Systems Thinking Strategy: The New Way to Understand Your Business and Drive Performance.

Dr. Brown received his Master’s degree in Industrial & Organizational Psychology from the University of Tulsa, and his Ph.D. from Benedictine University’s award-winning Organizational Development program. In addition, he is a certified Professional of Human Resources (PHR) through the Society for Human Resources Management. He is an active member of the American Psychological Association, the Society for Industrial & Organizational Psychology, and the Society for Human Resources Management.

As a compliment to his consulting work, Dr. Brown is also a professor in the psychology, and graduate management (e.g., MBA) programs of several universities. In these roles he both teaches courses and mentors doctoral candidates.

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