Journey Management: Unleashing the Strategic Power of Change
The term change management is pretty common in business today. Unfortunately, it means different things to different people. An IT person is likely to think about tracking the modifications of code in an application. A HR person is likely to think about the training and communication tasks that are meant to enable the people in that organization to adapt to a change. Interestingly, each of these definitions may be accurate and appropriate in their own ways, depending on a given situation.
At the simplest level, Journey Management is the process of assessing the impacts of major organizational changes, and actively managing those transitions so as to maximize positive results and minimize negative consequences. The focus of this presentation will be reviewing those activities and discussing how they can be applied.
Jimmy Brown, Ph.D. is a senior level management consultant with 17 years of experience leading efforts to develop and implement practical strategies for business performance improvement. Major areas of focus have included change management, organizational assessment/effectiveness, performance improvement, and business strategy. During his career, Dr. Brown has held senior level consulting positions at leading firms such as Booz-Allen & Hamilton, Accenture and Hewlett-Packard. He is currently the Strategy & Change Practice Area Lead with Beacon Associates. Dr. Brown’s industry experience includes life sciences (provider, payer and pharmaceutical), federal government (civilian and DoD), not-for-profit, manufacturing and retail.
