Whether you’re an employee or an entrepreneur, you must to learn how to network. Keyword: learn. Networking is a skill set—not just ”something you do.” As with any skill set, there’s no shame in not having mastered networking. Very few indeed have truly mastered that skill set—including most who think they have. If you’re new to networking, or find it hard, awkward, maybe even a little embarrassing, take heart: A few skills can carry you a long way. A great start is understanding that networking is not shaking hands and passing out business cards. It’s building relationships.
This workshop will cover The Four P’s for Building Relationships Through Networking. You’ll learn techniques for…
- packaging yourself as a product so you leave a positive lasting impression
- marketing yourself as a product
- placing yourself at the right events for your business needs
- promoting yourself professionally.
Don’t network haphazardly. Do it by design. You need to develop a strategic plan before you walk out the door. You’ll learn, in this workshop, techniques to enable you to bridge the gap between casual networking and creating lasting, mutually beneficial relationships, both professional and personal.
Jana Cardona is an expert in networking strategies and building business through referrals. She is a passionate speaker, workshop trainer, and leader in the fields of networking, business referral development and relationship building. Her passion is coaching and training professionals to develop meaningful relationships, then through those relationships build referral-driven business.
Jana has served as Executive Director of Business Network International (BNI) in the Mid-South for most of two decades. Under her direction, BNI members in the Mid-South Region have added tens of millions in revenue to their personal businesses from referrals.
She has founded The Referral University, a speaking, coaching, and training platform that aids individuals and companies in designing customized, intentional referral marketing business plans that will drive their businesses to ever-higher levels of success.
A natural mentor, Jana brings a passion for teaching and exemplary communication skills to her coaching and training practice. She focuses upon the steps people need to take to become better at networking, and upon how to leverage relationships for the greater good.