The Visual Cortex is the area of the brain we use to process visual information. We can communicate an action or perceived affordance on a computer screen by applying simple visual techniques. The term, “less is more” is the key by allowing learners to use their imagination and experiences to complete the image or graphic and in turn results in higher retention.
Whether developing a PowerPoint presentation, a job-aid or an elearning course, as instructional designers we want our designs to be visually appealing and relevant. How much time do you spend hunting for images or that just right graphic? What if a few strokes of a pen or the arrangement of a few simple shapes could convey the same message more effectively? Having an understanding of the basic principles of visual communication you’ll be able to replace words with pictures.
We’ll discuss the visual cortex and how we use it every day to communicate. We’ll look at examples of perceived affordances, and how making subtle changes to your graphics can be a powerful companion to the instruction. We’ll also look at techniques for creating on-demand graphics following basic visual communication principles.
Kevin ThornChief NuggetHead and Owner, NuggetHead Studioz
Kevin is an award-winning eLearning designer with over 30 years’ experience in the training industry, with the last decade in eLearning. After retiring from the Army as a trainer, Kevin earned a Technology Management degree in pursuit of an IT career. When his interest in technology mashed with his passion for training, he found a new career in eLearning. Kevin’s experience in instructional design, storyboarding, eLearning development, LMS implementation, illustration, graphic design, storytelling, cartooning, and comics provides an awareness and knowledge to successfully work any eLearning project from cradle to grave.
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